Hong Kong, 22 July 2023 – For the sixth time in a row, medisana has been singled out to receive the German Brand Award 2023 for its excellent brand management. The prestigious German award recognizes successful companies that stand out from the competition through their exemplary brand management, sustainable campaigns and exceptional marketing projects. Entry is open to companies, agencies, service providers and marketers, as well as non-commercial and governmental organizations from all industries worldwide. An independent jury of experts decides whether applicants are eligible to enter the competition. medisana has repeatedly impressed the top-class panel of experts with its innovative strength and outstanding brand management work.
medisana was singled out in the category “Excellent Brands – Health & Pharmaceuticals”. As an expert in healthcare products, medisana regularly establishes new trends for the wellness and healthcare markets. Thanks to its holistic health expertise, the Neuss-based company sees itself as an innovative and future-oriented brand with an eye for current market trends and new products, helping an ever-growing number of people to take their health and well-being into their own hands. “People’s health is a topic very close to our hearts. It lies at the core of our brand promise. So we are proud to have won the German Brand Award again for our brand strategy. A large part of this success is down to our more than 40 years of market experience and medisana’s dedicated team. Being chosen again by the expert jury is confirmation for us that we have established ourselves as a trustworthy brand in the health and wellness market,” says Anja Schimmelpfennig, Marketing Manager at medisana.
The German Brand Award is used by the German Design Council and the German Brand Institute to honor successful brands for their excellent brand management. Its aim is to strengthen the importance of branding as a decisive corporate success factor in the national and international competitive environment. The award recognizes brands in a holistic, well-founded and neutral manner, and thus highlights successful branding in a unique way. The German Brand Award’s criteria and categories take into account the many facets of professional brand management. Even being nominated for the award is an honor, because only companies that have been selected by the German Brand Institute, its brand scouts and expert committees can participate. This process ensures the independence and excellence of the award. Find more information at www.german-brand-award.com.